About us

ABOUT US

Hello! I'm Katrien, founder of MAUVE.

MAUVE originated from a personal passion for hair and skin care. And one of the basic rules for good skin and hair care is, yes, a good pillowcase.
For years, I've been sleeping on a satin pillowcase — just one that fit my budget. I never really thought about it... until I started noticing that not everything about that experience was right.

The cheaper satin pillowcases (often polyester) often felt sticky and sweaty in the summer, and I also started asking myself questions:
Where is this actually made? What fabrics are in it? Is this healthy for my skin?

Because I'm quite particular when it comes to comfort — from my pajamas to my bedding — I started looking for a better alternative.

I quickly discovered silk.
Beautiful, but:

  • very expensive
  • difficult to maintain (hand wash, delicate)
  • and honestly? not entirely my cup of tea when I discovered how it's produced (many silkworms are unfortunately killed in this process)


🌿 The discovery: lyocell satin

After much research, I discovered something that changed everything for me:
lyocell satin

An innovative fabric made from plant fibers, produced in a closed and eco-friendly process.
But most importantly: a fabric that truly feels good.

  • Breathable & temperature-regulating (no sweaty feeling)
  • Soft and smooth without a "plastic" effect
  • Vegan & conscious choice
  • Easy to maintain (machine washable, quick-drying)

For me, it was immediately clear: this is what a pillowcase should be.


🔬 Not just any pillowcase

I didn't just want to make it "pretty" — I wanted to do it right.

That's why I collaborated with:

  • textile engineers (think GSM, weaving techniques, fiber quality)
  • European developers
  • hairdressers and professionals from the field

And yes — I also delved into scientific literature to understand what truly helps against frizz, hair breakage, and skin irritation.

The conclusion was always the same:
👉 lyocell satin is by far the best choice


💫 Why MAUVE is different

When I finally knew what the perfect material was, I encountered a new problem:
I couldn't find a pillowcase that was both high quality and beautiful.

So I decided to do it myself.

MAUVE is more than a pillowcase:

  • a conscious choice for better materials
  • a focus on hair & skin health
  • and an aesthetic that elevates your bed and routine

Our signature colors and designs are made to stand out, yet remain timeless.


🌙 Our promise

With MAUVE, I want you to wake up every morning with:

  • softer hair
  • fresher skin
  • and that feeling of an effortless overnight glow


Because what you touch every night, truly matters.